The John Hinde Butlin’s photos

‘Our True Intent Is All For Your Delight’ / Photographs by John Hinde, edited by Martin Parr, 2005

John Hinde took & art directed these images as part of a series of publicity photos for Butlin’s holiday camps in the 60s & 70s. In 2005 Martin Parr edited a book of the images which was published by Chris Boot. It’s a remarkable body of work — the scenes of holidaymakers enjoying the futuristic wonders of Butlin’s just have to be seen to be believed. The architecture, interiors, lighting; it all looks like a bizarre, hyper-real art project. Although the people are genuine, Hinde meticulously planned the shots, and their surreal quality is only enhanced by the crystal-clear, vivid colours of his large-format prints.

I can’t believe these images haven’t made it onto my radar before now. Rest assured, I will be obtaining the book soon.

Buy it here. See the postcard collection here.

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One response to “The John Hinde Butlin’s photos

  1. you may also want to know about ‘nothing to write home about’ (www.abadie.co.uk/postcards) and also John Hinde themselve have just produced a book of the classic Irish postcards.

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