The John Hinde Butlin’s photos

‘Our True Intent Is All For Your Delight’ / Photographs by John Hinde, edited by Martin Parr, 2005

John Hinde took & art directed these images as part of a series of publicity photos for Butlin’s holiday camps in the 60s & 70s. In 2005 Martin Parr edited a book of the images which was published by Chris Boot. It’s a remarkable body of work — the scenes of holidaymakers enjoying the futuristic wonders of Butlin’s just have to be seen to be believed. The architecture, interiors, lighting; it all looks like a bizarre, hyper-real art project. Although the people are genuine, Hinde meticulously planned the shots, and their surreal quality is only enhanced by the crystal-clear, vivid colours of his large-format prints.

I can’t believe these images haven’t made it onto my radar before now. Rest assured, I will be obtaining the book soon.

Buy it here. See the postcard collection here.


One response to “The John Hinde Butlin’s photos

  1. you may also want to know about ‘nothing to write home about’ ( and also John Hinde themselve have just produced a book of the classic Irish postcards.

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