Plancast logo development

Plancast Identity / Alex Cornell, 2010

This is a really great blog post about the process of logo & brand development by Alex Cornell. I’ve blogged about Alex’s solo work before and I’m sure mentioned that he contributes to the excellent ISo50 blog, which is fast becoming one of my favourites.

The great thing about ISO50 is the combination of posts about really beautiful graphics/objects and weighter posts like this one that actually talk about visual concepts and the process of design (they had another interesting one a few weeks ago by illustrator Matthew Lyons.) I find it fascinating to read about the process that goes into design – specifically logo/identity design – and I just wish all the clients in the world would read stuff like this to appreciate what designers do.

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