NASA 1976 Identity Guidelines
One of my ex-tutors from college is lucky enough to own this incredible document – an original copy of NASA’s identity guidelines from when they re-branded to the ‘worm’ logo, dated January 1976. He very kindly sent me some black & white copies of some of the spreads. One day I will own this book.
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Did you ever get the full guidelines? would love a full-scan update.
No I still haven’t got my hands on the document. But I do have quite a few more scans than pictured above – I will try to do a bigger update soon!
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please please please!
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Amazing. One day, in the future, when everything is digital, books like this will be regarded, and rightly so, as works of art.
so cool…
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Less is more!
totally cool. it´s already a work of art. please upload more if you can.
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Very cool. The iconic design has put lasted the Nasa dream…
The simplicity of the letterforms work so much better as a logo for NASA than their current logo (blue ball). Love it! I hope the “worm” as they call it comes back some day.
Are you kidding? They drove Ramblers at Nasa?!
On my office bookshelf there’s a similar booklet from about the same period that I guess was part of the same program, titled something like Federal Design Program: Graphic Standards. These documents evoke a time when I was just becoming aware of design.
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I believe I have a copy of the orange gov booklet that was published about the new logo from around this time, written by Blackburn, I believe. If there’s interest I can look through my boxes of stuff and retrieve it.
Yes please! Anything NASA-related from this era interests me!
Obviously the coolest part would be the applications to shuttles or rockets.. I don’t suppose the good tutor would share something like that?
I know…you can see a glimpse of the Shuttle pages on the compilation photograph. Unfortunately I don’t have any copies of those.
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