NASA 1976 Identity Guidelines

NASA 1976 Identity Guidelines

One of my ex-tutors from college is lucky enough to own this incredible document – an original copy of NASA’s identity guidelines from when they re-branded to the ‘worm’ logo, dated January 1976. He very kindly sent me some black & white copies of some of the spreads. One day I will own this book.

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39 responses to “NASA 1976 Identity Guidelines

  1. Pingback: NASA identity guidelines (1976) at iainclaridge.net

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  5. Did you ever get the full guidelines? would love a full-scan update.

    • No I still haven’t got my hands on the document. But I do have quite a few more scans than pictured above – I will try to do a bigger update soon!

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  8. please please please!

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  10. Amazing. One day, in the future, when everything is digital, books like this will be regarded, and rightly so, as works of art.

  11. Pingback: El manual de identidad corporativa original de la NASA de 1975 | Francesc Masana

  12. Pingback: Manual de identidad corporativa original de la NASA de 1975 [EN]

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  14. tiagomartins1985

    Less is more!

  15. totally cool. it´s already a work of art. please upload more if you can.

  16. Pingback: El manual de identidad corporativa original de la NASA de 1975 | Perikid

  17. Very cool. The iconic design has put lasted the Nasa dream…

  18. The simplicity of the letterforms work so much better as a logo for NASA than their current logo (blue ball). Love it! I hope the “worm” as they call it comes back some day.

  19. Are you kidding? They drove Ramblers at Nasa?!
    On my office bookshelf there’s a similar booklet from about the same period that I guess was part of the same program, titled something like Federal Design Program: Graphic Standards. These documents evoke a time when I was just becoming aware of design.

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  22. I believe I have a copy of the orange gov booklet that was published about the new logo from around this time, written by Blackburn, I believe. If there’s interest I can look through my boxes of stuff and retrieve it.

  23. Obviously the coolest part would be the applications to shuttles or rockets.. I don’t suppose the good tutor would share something like that?

    • I know…you can see a glimpse of the Shuttle pages on the compilation photograph. Unfortunately I don’t have any copies of those.

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  30. Pingback: NASA Graphic Standards Manual — 1976 | Design That Sticks

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